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Date

19 Apr 2019

Attendees

VM (Vicky) Brasseur (she/her), Juniper
Darien Hirotsu, Redapt
Robert Cathey , Cathey Co
Chaitanya, Juniper
James Kelly , Juniper
Jill Lovato, LF

Agenda & Minutes

The wiki was borked when creating the minutes, so we captured them in an etherpad instead. The notes below are moved over from that.

Review action items from last week
- Jill: Will look for actual TF marketing budget numbers & send to the alias
  - Hasn't been able to access these yet
  - But LFN marketing budget isn't broken out by project
  - Marketing activities are planned to be more combined across projects, typically
  - Project-specific things are exceptions
  - Developer summits are a possibility; these funds are allocated for the entire LFN & aren't a part of the marketing budget (TSC would drive this)
  - Also OSN Days (no plans for these until second half of the year), KubeCon (see below)
KubeCon LFN Mini-Summit
- https://lists.tungsten.io/g/marketing/message/71
- Yesterday there were no TF proposals
- Mentioned at TSC meeting; swill said they'd look into it at CloudOps
- Chaitanya pinged some Contrail folks
- Jill had a look at the proposals: Have at least one TF proposal
- Still some wiggle room; EOD Monday for proposals
Monthly newsletter
- JL: Setting up a TF column/article in the LFN newsletter?
  - Monthly or every other month - JL to check on # of subscribers
- CK: Not enough updates for a standalone
  - Use LFN newsletter as launching point
- CK: Worked on an OpenContrail newsletter. Will post the samples from previous newsletters in the community Gdrive. <-- No, please post in the wiki
- Darien's going to coordinate with Jill to make sure this happens for every LFN newsletter
Review 2019 Marketing goal brainstorming
- https://wiki.tungsten.io/display/TUN/2019+Marketing+WG+Goal+Brainstorming
- Need to focus this some more to better mesh with reality & our resources
- Definite DO THIS
  - Blog posts
- Increase number of users
  - VMB: Have no base metrics; so this will be difficult to gauge
    - Later: phone home
  - JL: Right. Revisit this after the phone home stuff is live
- Social Media
  - JL: What's the status of the TF twitter
  - VMB: I tweet/RT sometimes
  - JL: Now is an LFN specific account; LF will be handling that one
  - VMB will continue as before; others will join in as they can
- Keep an eye open for "Open Contrail" in public things (talks, blog posts, etc)
  - Suggest folks make changes as we see them
- Speaker Bureau
  - JL: Depends how formal to make it
  - RC: Informal group of ambassadors so far
    - Can still help with this process
    - Current list is accurate
    - CloudOps, Juniper, and Yandex are very active
    - Expand by selectively inviting new folks as they show up to the community
  - VMB: Growing list a priority for 2019?
    - RC: Probably don't need to grow it too much
    - Whether & how we grow this group depends on what we want to use it for
    - Meetups? Conferences? Numbers and locations will inform how many & where to look for folks
Events to promote/attend
- https://wiki.tungsten.io/display/TUN/2019+Event+Ideas
- Didn't get to this topic
Blog schedule
- https://wiki.tungsten.io/display/TUN/Blog+Publishing+Calendar
- Didn't officially get to this topic, but Darien Hirotsuhad ideas he added:
  - Proposal for April blog (sorry I have drop, but sign me up to write this)
  - Use a version of CK's template for the old mailer list as a blog to get us started
  - Example sections:
    - TSC updates for the month
    - What is being worked on
    - Meet the new TSC Chair
    - Recap the 2019 goals
  - Recap of previous events
    - ONS
    - ServiceMeshDays
  - Upcoming events
Carbide refresh and user guide
- Didn't get to this topic
Competitive matrix in the docs
- Didn't get to this topic

Action items

James Kellywill ping the dev@ mailing list to tell folks about EOD Monday deadline to submit TF talks to the KubeCon LFN mini-summit
Jill will get the subscriber numbers for the LFN Newsletter
VM (Vicky) Brasseur (she/her) will either add a request for the newsletter goal (what are we trying to accomplish?) either to the TSC meeting agenda or the tsc@ list
Jill will forward the latest LFN Newsletter to the marketing@ list
Darien Hirotsu will coordinate LFN newsletter stuff with Jill (make sure there's TF content in each edition)
VM (Vicky) Brasseur (she/her) will update the Marketing goals wiki page, backlogging 'increase number of users'
Jill will send VM (Vicky) Brasseur (she/her)a LFN tweet to pin to the top of the TF page
VM (Vicky) Brasseur (she/her) will send TF Twitter credentials to Jill
VM (Vicky) Brasseur (she/her) will add to next week's agenda: talk more about goals of speaker bureau, all topics not discussed this week