2019-06-07 Marketing Meeting

Date

07 Jun 2019

Attendees

• Lisa Caywood

• Randy Bias
• Chaitanya Kadiyala
• Edward Ting
• Darien Hirotsu

Agenda

• Review action items from 2019-05-31 Marketing Meeting
• FYI (new section for quick announcements)
  • Sukhdev's video is available from the LFN Cloud Native Network Services Day at KubeCon EU
    • Tweeted:
    •  
      TF is edgy. @sukhdevk shows you just how edgy (and how easy) in this @LF_Networking talk: Tungsten Fabric and @akraino for SDN/NFV for #5G and #EdgeComputing Use Cases.https://t.co/DvslHnZaO1

      — Tungsten Fabric (@TungstenFabric) June 5, 2019

  • New Marketing Metrics page, for now just for tracking Twitter followers month to month
• Ideas for later: TF Live Streaming on Twitch
  • Deploying, coding, etc
  • Came up during chatter on the 2019-06-05 Docs call, said I'd mention it to Marketing
• Newsletter status
  • LFN
  • TF internal
• Blog update

Minutes

• lisa: leading the meeting
• ed: NCDC updates
  • wiki is posted with the agenda
  • randy has arranged two additional speakers
  • ed is working on the agenda
    • Edge Use Cases (Sukhdev) 
    • TF 5.1 release (Raymond)
    • Building TF Dev/Debugging (Ed)
      • randy: can you look at TF dev stack for this?
      • ed: yes will do, need to connect to Alex Levine
      • randy: it should be moved to TF repositories soon
    • randy: good job team, hugs
• lisa: hopping back to action items we should discuss web audit in progress: Word doc at https://wiki.tungsten.io/x/OQFB for group editing.
  • need to discuss messaging
  • looks like buzzword bingo
  • maybe we need to focus on marketing messaging and focus on developers
  • working on presentation (banner placement, and underlying messaging
  • usually on home pages you want an index of what you need to know
  • a redesign would be good so we don't have to scroll to find the right resources'
  • randy: not enough contrast, I find it hard to read
  • lisa: might need to rebrand as a whole
  • lisa: communty tab layout is strange
    • really big banner
    • needs to focus on Mission
    • community needs to be focused in the Mission
    • discussion on OpenContrail
      • randy: two buckets of people (some who know OpenContrail and its history and those who have never heard of it)
      • lisa: maybe the OpenContrail verbiage is something we can lose
    • lisa: need to focus on diversity over time; it would be great to share these metrics on this page
    • randy: when we move to bitergia, maybe we could do it real time
    • lisa: the key metric is diversity over time
      • most projects start from a vendor
      • what shows progress is that the project is changing hands to the community (diversity over time)
    • lisa: there was a complaint that there isn't a good place for video demos (shouldn't be in community)
    • randy: videos would be its own tab (rename Documentation to Resources and include there)
  • randy: there is no distinction in the Get Started tab for different types (developers versus operators)
    • developers
      • should include CLA
      • should include tf devstack
    • users
      • lots of options to deploy
        • Helm
        • Ansible
        • Public cloud
        • Carbide
      • lisa: triage in order? 
      • randy: yes!
      • randy: try to walk through a journey: start with tf-devstack, then move to POC
        • should be a way to work through different deployment models to help users
      • darien: it would also be helpful to articulate where to get artifacts and why (nightly builds versus official releases)
• lisa: as we get deeper into messaging we may need more time and separate side bars to dig in as well as ensuring we have budget for next year
• randy: can you drive that
• list: yes!

Action items

• Lisa Caywood work on plan to setup working meetings for messaging deep dives