2019 Marketing WG Goal Brainstorming

This is just brainstorming for now. The TFMWG will figure out actual goals after this.

RRC: I've reorganized and consolidated and tightened up a bit.

By the end of 2019...

Increase number of users
- Increase Carbide launches by X% (what is the baseline?)
  - DAH: Get more "eyeballs"
  - DAH: Number of individual launches for underlying tools
  - DAH: Number of companies launching underlying tool
    - Examples:
      - Carbide
      - Katacoda
Improve diversity of contributors
- Carriers/enterprises that are using the code but not currently contributing
- Support internship outreach
Increase number of corporate contributors by X% (is the baseline approximately 5?)
Increase number of individual contributors by X% (what is the baseline?)
- Increase number of companies attending events
- Meetups
- ONS sessions
- Demo views at conferencesGet more contributors overall
- developer events
Increase corporate representation on TFMWG by X% (baseline is ~4-5)
- Currently (March 2019): CloudOps, Juniper, Redapt, CodiLime
Establish a calendar for regular blog publishing
Establish social networking plan
Reduce community use of "Open Contrail" to zero
…what else?

Notes:

Compare to goals of TSC:

What is our goal with respect to metrics/events/meetups?
- Should be informed by overall goals for 2019 (or select your preferred time period)

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